Saturday, November 27, 2010

BLACK FRIDAY

Black Friday this year was a mass display of America's return to shameless capitalism. Thousands of consumers battled the long lines and inclement weather in hopes of scoring great deals. Retailers, especially prominent chains, offered blanket discounts on all items, most likely trimming the profit margin, but, nonetheless, stimulating the economy and incentivizing customers. It seems as though Americans are finally becoming comfortable enough with the market to spend excessively again. Regardless, there are still those trends indicating frugality. Price-value relationships for products were under heavy scrutiny by the more savvy shoppers. This year, more than previous years, consumers opted to purchase items for themselves rather than others, assuring that they would get exactly what they need at the lowest price possible.

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  2. Deal driven consumers visited malls and retail outlets at a stronger pace than last year, but only spent slightly more throughout the day. This means the American shopper has adapted to the economic climate over the last couple of years and is possibly spending more wisely as the holiday season begins. The down economy seems not to be as big of an issue this holiday season.

    -Kelly Neary

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  3. Black Friday also has foreshadowed the improvement of consumer spending throughout the holiday season. Consumers are finally reaching their comfort zone of spending. Also, because the spenders on Black Friday mainly shopped for themselves, it is predicted that they will spend even more before Christmas for others. If this trend remains over the years, there is a positive future for the economy.

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