BLACK FRIDAY

Black Friday this year was a mass display of America's return to shameless capitalism. Thousands of consumers battled the long lines and inclement weather in hopes of scoring great deals. Retailers, especially prominent chains, offered blanket discounts on all items, most likely trimming the profit margin, but, nonetheless, stimulating the economy and incentivizing customers. It seems as though Americans are finally becoming comfortable enough with the market to spend excessively again. Regardless, there are still those trends indicating frugality. Price-value relationships for products were under heavy scrutiny by the more savvy shoppers. This year, more than previous years, consumers opted to purchase items for themselves rather than others, assuring that they would get exactly what they need at the lowest price possible.